Jeff Bezos is a freak of nature.
And this is one of his most underrated philosophies.
I wonder why top-notch entrepreneurs have not picked it up yet.
Instead of finding a cool new funnel to hack do this.
Focus on the boring things that won’t change.
Amazon kept pushing for the customer experience.
1. Cheaper products
2. Low delivery fees
3. Faster delivery
These are things that will never change.
Customers will always want products for lower prices.
They will always want the proto to be delivered yesterday.
They will want the delivery fees to go down always.
Similarly in your business.
There are many things that will never change.
Here’s my interpretation.
Your customers will never stop consuming content.
Customers will always search for their problems online first before deciding to buy.
You’re never going to be poor if you produce content regularly.
You are never going to be poor if you share value and build connections every day.
You will never be poor if you remain visible infront of your audience.
These are a few things that will never change.
You don’t need a fancy new thing.
You need to simply show up daily and share value.
Cheers
Jayant
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